Marketing Tips for Healthy Food Brands

20Nov

If your store isn’t selling healthy food, you should reconsider your business strategy. A recent webinar by NGA (National Grocers Association) revealed that 8 in 10 U.S. families would love to purchase organic products. Therefore, the marketing strategy you use for selling healthy food will have significant influence on your sales. The growing consumer needs for healthy food have provided food processors an opportunity to make more profits in the healthy food market. To reach your target audience, you need effective messaging with appealing content.

The following suggestions are proved to be successful methods for marketing healthy food:

1.    Data and Knowledge

You could include knowledge such as scientific nutritional evidence justifying nutrition or health claims, or release some market and consumer behavior insights. We usually call them “nutritional evidence” and “consumer insights”. This type of data is typically collected by conducting research.

2.    Content Marketing

Most healthy food brands are small to medium size companies, so content marketing for them is a cost-effective way to be exposed to the mass audience, and helps them to be found, chosen, purchased and shared by the consumers. To some degree, content marketing can replace traditional advertising, expensive sales promotion and sophisticated corporate communications. New food product launch need more creative formats beyond the press release, including videos, contests, speeches, demonstrations, etc. Feeds on social platforms can create a buzz of your brand, build relationships with followers and deliver core values of your company.

3.    Word-of-mouth Marketing on Social Media

For example, Nestlé’s baby food brands launched ‘Naturnes’ in Germany and Sweden. Mothers who have used the products were encouraged to share their experiences on the website, where they could connect with each other and follow up the brand news on Facebook.

4.    Promotional Activities to Amplify Your Voice

For example, in a cooking demonstration, you can promote your products with posters, recipe cards or shelf talkers to highlight particular foods.

You can also try some other promotional channels like food magazines, blogs and feeds on social media, in which PR expertise and influencer marketing can be applied to maximize your marketing results.

Related Reading

    China Marketing Agency

    Based on the deep insights of Chinese markets, our marketing services will help to expand your business in China.
    • China All-media Marketing

      Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.

    • CROSS-BORDER MARKETING & GLOBAL MARKETING

      Helping you connect your brands with international consumers & clients.

    • CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING

      We’re a leading digital, social and mobile marketing agency in China.

    • CHINA ADVERTISING & MEDIA BUYING

      As the leading advertising agency, offering professional services of global media buying, advertising creative and production.

    • DESTINATION MARKETING & DESTINATION BRANDING

      Providing professional services of destination marketing & branding to both international and China domestic destinations

    • MICE

      We offer MICE services from venue finding, hotel accommodation to the complete management of your event.

    • Event & PR

      We offer comprehensive services of online and offline event, EPR and TPR.

    • China Marketing Consultant

      Providing Chinese consumer insight, China market research and China marketing strategy consulting services

    Leave A Comment
    CAPTCHA
    This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.