• 2015 China Overview Radio Research

    2015 China Overview Radio Research gives relevant evidence of demographic information of China’s radio listeners, listener’s behavioral preferences and their radio programs preferences. In addition, information about different channels’ market shares are provided in this media overview.

    English
  • 2015 China Overview Print Research

    2015 China Overview Print Research covers 2015 China media performance of newspaper and magazine. It mainly describes the features, reach rate, ad expenditure of newspaper and magazine ads. Moreover, the time spent on print and the readers’ age distribution are shown in this report.

    English
  • 2015 China Overview Internet Research

    2015 China Overview Internet Research illustrates the country's and regionals market scale and penetration of internet . Also, many data have outlined Chinese market size of Chinese netizens, pictured netizens’demography as well as their behavior and preferences in terms of surfing online. In addition, the status quo and trends of China internet ads have been summarized including marketing budgets allocation to internet ads and preferred internet ads forms.

    English
  • 德国媒体市场研究

    电视在德国全媒体中占据了最具重要的位置,主要体现在较高的接触率和广告支出两个方面。尽管德国的互联网普及率达到近90%,但其社交媒体渗透率较欧洲其他国家相比偏低,主要原因是德国严谨和低调的态度。

    Chinese
  • 俄罗斯媒体市场研究

    尽管俄罗斯互联网的普及率持续走高,但电视媒体仍是俄罗斯人获取信息的主要来源。与其他国家不同的是,俄罗斯的主流媒体以本土化为主,如社交媒体VK、OD。

    Chinese
  • 2016 China Overview 广播电台

    2015年,中国广播收听市场总量整体小幅下降,区域市场表现不一。然而,全国车载收听市场继续增长,并成为唯一增长的场所。

    Chinese
  • 2016 China Market Overview 户外媒体

    中国的户外媒体发展十分迅速,它也是继电视、网络媒体之后的第三大广告媒体。户外广告由过去较为单一的路牌、喷绘广告发展到今天的户外广告电子显示屏、楼宇内数字标牌等多种形式。

    Chinese
  • 2016 China Market Overview 移动互联网

    近几年来,中国移动互联网的用户规模持续上升,市场价值已超过23,000亿元。流量费将不再主导中国移动互联网市场,取而代之的则是移动生活服务和移动营销的快速崛起。此外,沟通、娱乐、生活工具是移动互联网用户高频使用的APP分类。

    Chinese
  • 2016 China Overview 电视

    近十年来,中国电视媒体所覆盖的人群已经趋于饱和,覆盖率接近99%。然而,真正的电视受众正趋于老龄化,45岁以上人群比例最大,越来越多的人会抛弃电视选择只看网络视频。

    Chinese
  • 2016 China Market Overview 杂志&报纸

    近年来,中国传统纸媒行业的“断崖式”下跌仍在持续。传统报刊读者数量和广告收入的双下滑使得报刊经营举步维艰,而期刊企业也面临发行、广告双下滑的严峻现实。

    Chinese
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