• 07Aug

    MICE Tourism and Its Significance for Destinations

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    MICE tourism can contribute significantly to the local economic development of a destination. In the context of travel, the term MICE refers to Meetings, Incentives, Conferences, and Exhibitions. When it comes to MICE market, we can explain it as a specialized niche group dedicated to planning, booking and facilitating conferences, seminars and other events.

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  • 16Dec

    Growth and Trend of China's MICE Industry

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    Under the context of the hospitality industry, MICE is a rising star, which is estimated to be growing at a rate of 20% annually.

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