Social Media Marketing Helps to Boost MICE Industry
Nowadays, social media is influencing the way people read, search, behave, meet and travel. An entire new generation has grown up with the backdrop of the rise of social media. As a result, social media has changed the way the MICE and travel industries market their events, services and destinations.
Travel companies are offering customized MICE services and countries are promoting their destinations as attractive MICE venues. Meetings and conferences by different sectors are being held everywhere. Social media is playing a big part in promoting these events and facilitating destinations to host them.
With a huge user base, Facebook, world’s most popular social network, is super effective for promoting your event and creating a buzz that will grab audience’s attention. Facebook is also a good platform to obtain information about latest promotions, contests and upcoming events.
Perfect platform for real-time updates, announcements and live streaming during the event, or engage potential attendees by tweeting to run a contest. For example, post a marketing research question and offer free event registration to the person who answers correctly.
These two social media platforms can be used for uploading photos and videos, which could ensure your event to sustain its influence even after the event is over. It can also be used to inspire new ideas and ignite excitement for travel and events of all types.
As the most popular video website, YouTube allows users to upload videos, adding a personal touch to the customers in your marketing. Your visual productions could include every feature of your product or your business, such as creating an office tour, giving a behind-the-scenes look at an event or producing video biographies of people in your business. Moreover, YouTube has a great influence to lead popular culture.
You can use your company’s page to promote your event by updating and adding events’ information to the page. Also, you can join some LinkedIn Groups to stimulate a discussion on one of the topics that you are planning to cover in your conference. LinkedIn connects you with professionals worldwide, which can be very useful for spreading your message.
China Marketing Agency
China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
DESTINATION MARKETING & DESTINATION BRANDING
Providing professional services of destination marketing & branding to both international and China domestic destinations
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services