Social Media Marketing Helps to Boost MICE Industry


There is no denying that social media marketing has become increasingly important, and this includes marketing in the MICE industry.

Nowadays, social media is influencing the way people read, search, behave, meet and travel. An entire new generation has grown up with the backdrop of the rise of social media. As a result, social media has changed the way the MICE and travel industries market their events, services and destinations.

Travel companies are offering customized MICE services and countries are promoting their destinations as attractive MICE venues. Meetings and conferences by different sectors are being held everywhere. Social media is playing a big part in promoting these events and facilitating destinations to host them.

Here are a few most used social media platforms or sites to boost MICE industry:


With a huge user base, Facebook, world’s most popular social network, is super effective for promoting your event and creating a buzz that will grab audience’s attention. Facebook is also a good platform to obtain information about latest promotions, contests and upcoming events.


Perfect platform for real-time updates, announcements and live streaming during the event, or engage potential attendees by tweeting to run a contest. For example, post a marketing research question and offer free event registration to the person who answers correctly.


These two social media platforms can be used for uploading photos and videos, which could ensure your event to sustain its influence even after the event is over. It can also be used to inspire new ideas and ignite excitement for travel and events of all types.


As the most popular video website, YouTube allows users to upload videos, adding a personal touch to the customers in your marketing. Your visual productions could include every feature of your product or your business, such as creating an office tour, giving a behind-the-scenes look at an event or producing video biographies of people in your business. Moreover, YouTube has a great influence to lead popular culture.


You can use your company’s page to promote your event by updating and adding events’ information to the page. Also, you can join some LinkedIn Groups to stimulate a discussion on one of the topics that you are planning to cover in your conference. LinkedIn connects you with professionals worldwide, which can be very useful for spreading your message.

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