MICE Tourism and Its Significance for Destinations


What a destination can get from MICE Tourism

1.    Tourism enterprises can directly get benefits from MICE tourism.

2.    It boosts the local economy.

3.    Besides the economic growth, the host city will become more recognizable as a travel destination around the world.

4.    It creates new jobs, such as the professionals hired to host the event.

5.    It boosts the local culture and benefits professionals such as taxi drivers, hoteliers, and small business owners. As travelers may go to local places such as galleries, museums, theatres, etc., these places will also enjoy benefits.

What to prepare for MICE events

Generally, MICE travel involves lots of preparation work. They need to provide a full range of travel and conference services for large or small groups, and prepare events of shorter and longer duration to meet different demands from MICE hosts.

Major players in the MICE field include corporate meeting planners; meetings and convention departments of hotels; conference centers or cruise ships; food and beverage managers; logistics firms; private tour operators and transfer companies; incentive houses; professional trade organizations; tourism boards, tourism trade associations and travel-selling professionals.

Technology Trends of MICE Tourism

1.    QR codes: By using QR codes, guests can easily register in an event or complete check-in procedures quickly, which can save event planners lots of time.

2.    Event apps: An app customized for the event has become a key trend in MICE industry. These apps will allow users to download presentations, view speakers’ bios and connect with other attendees.

3.    Video conference: It’s already commonly used in the MICE market. Popular options include Citrix GoToMeeting and Click Meeting.

4.    360-degree content: This technique could generate live content, which is viewable in 2D and 3D modes. It also allows users to interact with a virtual world in a physical way.

TOP Destinations for MICE Tourism

1.    Shanghai, China

2.    Sydney, Australia

3.    Tokyo, Japan

4.    Dubai, UAE

5.    Berlin, Germany

6.    Goa, India

7.    Auckland, New Zealand

8.    Singapore

9.    Vienna, Austria

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