Necessities to Build a Successful Influencer Campaign


As one form of marketing, influencer marketing is adopted with the participation of temporarily hired key leaders to deliver the advantages and values of your brand to a larger group of audiences rather than directly promoting your brand to consumers. Together with influencer marketing, here come two other forms of marketing: social-media marketing and content marketing. As people have the intension of believing recommendations from people who are thought leaders in their mind, influencer marketing is increasingly popular. The right influencers establish credibility through each social media post or advertisement. According to eConsultancy, influencer marketing has been adopted by almost 60% of fashion and beauty brands and will possibly cover another 21% in 2017. Moreover, 84% of marketers were considering launching at least one influencer campaign in the coming 12 months.

Since influencer marketing is its own discipline, several unique components are required to build an influencer campaign. To illustrate:

1.     Set your goal for the influencer campaign

It’s essential to ponder how an influencer marketing program can match your overall goal if you want to benefit from it. Every marketing channel has its own uniqueness in boosting the business. Typically, businesses seek for help from influencers to create and promote brand content around an event or product launch. Once you’re clear about your goal in the influencer program, point out 2-3 key performance indicators (KPIs) for these goals.

2.     Make a wise decision of influencers

Choosing the right influencer to speak louder is the most important step when building an influencer campaign. You have to make sure that at least part of their followers are target audiences in your market. On the basis of this, your message could be conveyed to people who will actually have an interest in what you’re promoting.

3.     Reach out slowly

Once you find out an influencer you want to engage with, reach out through content and conversations they are participating in. Gradually, you will have a closer relationship with the influencer.

4.     Assess the results

Once your influencer marketing campaign is on the go, you’ll want to evaluate whether your campaign has contributed to your business goals. Influencers should be able to provide analytics and detailed reports on the reach of their posts, but you’re also tracking the engagement. In a recent survey, 47 percent of respondents said that evaluating their influencer marketing campaigns is their biggest measurement challenge, which can be tricky.

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