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Who Are Your Target Chinese Travelers When Doing Destination Marketing? - Profiles of Chinese Travelers
0 CommentsHow to find the right target audience? And through what channels can the tourists be attracted to the destination?
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Destination Marketing Tips Learnt from Tourism Australia
0 CommentsFor many destination marketers, Tourism Australia comes to their mind first when considering the best practice in destination marketing field. Australia has attracted 220,000 overseas visitors and contributed $74 million annually over the past five decades. In 2016, over eight million visitors a year spent $39 billion in the country. Australia’s success as a destination, to some extent, relies on its leading destination marketing. Below we have summed up some destination marketing tips that we learn from Tourism Australia.
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Several Ways to Help You Stand out in Destination Marketing
0 CommentsDestination marketers should keep pace with the trend or new technology to stand out from the fierce competition.
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A Few Destination Marketing Trends in 2017
0 CommentsIn 2017, some traditional marketing strategies will continue to work well for the brands while a few new tactics will also be of great values.
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How to Do Destination Branding in China
0 CommentsDestination branding, a way to create value in the tourism industry, has been increasingly used by the destinations in China.
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China Destination Marketing Trends
0 CommentsChina is one of the key tourism markets worldwide. Hence, it has become increasingly important to keep up with the trends of destination marketing in China.
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Social Media Marketing by Global DMO
0 CommentsThe rise of the fan economy, the popularity of WeChat and Weibo, and the diversification of digital advertising, all brought a new way of destination marketing in China.
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Four Trends in Destination Marketing in China
0 CommentsDestination Marketing in China has changed its traditional way with the fact that it has become more tourist oriented. Here below we introduce four trends in destination marketing in China.
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Travel "Online" to "Offline"
0 CommentsToday we'll talk about some tycoons of the travel business. For instance, Expedia has always bet on eLong which was bought by Ctrip just in one year; Qunar.com, which has always been highly considered by Baidu, still suffered great losses during last year; Finally, it comes to the end of three major forces. Ctrip does not even represent such a big winner, since Baidu won a place in this industry at no costs.
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