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Tencent Social Ad Announces New Trends in Ads’ Production
0 CommentsTencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement. 3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.
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What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?
0 CommentsGiven the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.
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Cross-border marketing: facing up to the challenge
0 CommentsFor many brands looking to internationalize, globalization has been a difficult process to adapt to. While it holds rich potential in business opportunities, expanding into new markets and territories can be fraught with challenges.
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The Emerging Markets Group in China
0 CommentsWith the change of the mainstream consumer groups, the communicative influence of mass media, such as TV, has fallen. More and more people no longer watch TV programs, however, the price of TV devices has been raising sharply.
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The Fate of Chinese O2O
0 CommentsA lot of hotspots occur in the field of science and technology, the rumors say that the winter of technology is fermenting. Actually, not only in the domestic, but also in the silicon valley of United States, the bubble theory is spreading.
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WeChat Has Never Been Abandend in Spite of QQ MP's Impact
0 CommentsEven the beta test of QQ MP(Media Platform) has been launched last week, there’s no sign indicating that users amount of WeChat Official Accounts will be on the decline.
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QQ Media Platform: Tencent Alone Can Have a Good Command of Two Complementary Platforms
0 CommentsTencent is scheduled to launch the limited beta test of QQ Media Platform (mp.qq.com) from 2 PM to 6PM on September 16th.
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Microblog E-commerce VS WeChat E-commerce
0 CommentsIn pace with the rising of E-commerce, this article is aimed at comparing the marketing effects of the two commonly used social platforms: Microblog and WeChat, so as to give further guidance to select the most appropriate and valuable online channels that benefit both the marketers and the suppliers.
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Facebook正变成网上商城
0 CommentsFacebook目前有超过4500万个页面。经过这个变化，页面所有者将能利用两个新的部分进行商业活动。Facebook从7月份测试，允许零售商从他们的页面展示销售他们的产品。同样，服务部分，旨在提供专业服务，让企业强调产品。
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Marketing in a Personalized Way
0 CommentsPersonalized business plays a more important role in a world that is bursting with innovative information and interactive networking. Under this circumstance, it is urgently required to perform a research on the personalized groups who are highly acceptable to the new things that are springing up in China, in a bid to facilitate the marketers to maximize the effect of marketing.
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