Tips for Enhancing Your Social Media Performance


Why use social media for marketing?As a product of the Mark Zuckerberg generation, it is easy to understand why people are so obsessed with social media. For marketers, there is endless potential to grow business via social media marketing. Facebook, Twitter, Pinterest, Instagram, Google+ - are the prime networks. Every company, big or small, young or time-honored, needs to have an active presence on these social media. It is now inexcusable for any business that wants to thrive to not be tweeting.

Nowadays, we are being exposed to more and more social advertisements, but before diving into paid social ads, it is important to build out your social channels with rock star content, quality customer services, and eye-catching visuals. Once you optimize social channels, you will not only gain loyal brand promoters, but you will begin capturing leads and converting visitors into customers.

Here are some tips for improving your social media marketing strategy:

Ensure branding is up to date. New social media platforms pop up even every single day. Yet not every platform we test will finally become a mainstream hit and find its way into our long-term social media strategy. Even if you decide not to pursue a specific network, it can be time worth if you’re a little more active in linking away to somewhere, so that your branding is always up to date.

Add audios. If audio wasn’t part of your foray into social media, it may be time to embark on a new adventure. Follow the steps: Recording audio entails choosing your message, selecting a program that permits recording and editing, finding a microphone that fits your budget and needs, deciding where to host your finished product. In some cases, you may want to find an application to transcribe the audio files for people who prefer reading.

Encourage customer feedback. If you’d like to have more customer feedback on your products or services, give your customers a reason to help you out. You can use some simple and straightforward incentives. The key is to offer customers something of value and meanwhile it fits into your business model. For example, discounts and a chance to win a prize usually serve as great motivators. You can brainstorm a number of offers to see what works to build future incentives.

Join in the customer experience. There’s a very wise saying: “You can’t really understand another person’s experience until you’ve walked a mile in his shoes.” Have you tried using your products or services yourself? Have you dealt with customer services as a customer? By looking at your business from an outsider’s perspective, you’ll have a better understanding and some valuable insights into your customers’ experience. Then you can decide what to do to meet their needs.

Offer added value. Want to keep your business top of mind and meet customers’ needs? You can realize both by offering added value. For example, offer free webinars, downloadable eBooks, free consultations or discounts to demonstrate the benefits of your products and services. It’s also recommended to give customers immediate assistance with something they’ve already interested in.

Participate in conversation. If you want to have better future prospects, you have to engage with your customers. In order to do that effectively, you need to know where they’re engaging most frequently on social media. When you know where your target audience hang out, start connecting with them. If they’re on Twitter, add them to a Twitter list. Add Google+ users to a circle. Reach out to leads on LinkedIn.

Plan some new post ideas. Consistency is an essential ingredient of any social media marketing strategy, but it can get very tough to continually produce high-quality content every day (or even multiple times per day). Whenever you got some great ideas about what to post, you could open up a notepad or new document and write them down, which is proven to be an excellent way to come up with some fresh ideas and keep your content shocking.

Experiment with a new platform. Every day new apps and social platforms are springing up, it’s essential to understand where consumer attention is heading. One of the best ways is to ensure you spend some time experimenting with new platforms. The App Store is one of the best places to discover new platforms to test out. By scrolling through social apps ranked Top10-30 in the store, you will certainly find something interesting but never heard of before.

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