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China Online Marketing: Weibo, WeChat and Baidu SEO/SEM Are the Recipes
0 CommentsTo success on China online marketing, WeChat, Weibo and Baidu SEO/SEM are the recipes that you cannot ignore.
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What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?
0 CommentsGiven the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.
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What's the Next Step of WeChat after Reaching 600 Million Users
0 CommentsTencent second quarter earnings in 2015 showed that the monthly active users are over 600million. The simple growth number cannot meet the Tencent expectation of capital markets. But the $80billion valuation may not overestimate WeChat’s possibility in future.
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Target Marketing on New WeChat Ads Platform
0 CommentsTo the advertisers for the medium and small size enterprises, the WeChat open some oriental functions. As far as I known, there are only some basic orientations like city, sex, age, phone system and so on. With the further operation, its functions must be more abundant. People familiar with the function, oriental accurate choice almost decides the cost of the advertisement. How much will waste and how much will earn back is quite clear to them.
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Alipay VS WeChat-How Does Alipay Overturn the World Through Scenario-based Payment
0 CommentsIn the middle of this week, the latest update of Alipay shocked everyone in China mobile payment community. In this update, Alipay released two critical function modules, merchants and social. People believe that it has combined all three keys of mobile Internet: social, payment and O2O.
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The Social Media Platforms You Must Understand for Marketing in China
0 CommentsWe used to believe the Weibo was going to out when the WeChat rising. And we also found Weibo was getting warm again when we in the dispute of where the WeChat to go. Actually, neither of these two mainstream social media platforms is going to be replaced in the near future.
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