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The Old Way of Communication is out of Date
0 CommentsSubversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.
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Social Media Is Transforming Festival Retail
0 CommentsIn the retail market, the evolution of social platforms is closely related to mobile phone trends and E-business. Data from Custora shows mobile traffic of E-business websites reached 37%, with an increase of 3% over the past 4 years.
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Tips About Tencent Social Ad
0 CommentsOn October 23, 2015, Tencent「Internet+Marketing」forum was held in Chongqing, with attendees from Tencent senior management, including Tang Daosheng(EVP), Lin Jinghua(Vice President), Luo Zheng( Ad GM). The forum focused on the discussion about digital marketing trends, pain points as well as solutions. The general agreement converged on the fact that social ad will lead trends in digital marketing in the coming years.
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Tencent Social Ad Announces New Trends in Ads’ Production
0 CommentsTencent Global Partners has always enjoyed a strong reputation as been one of the leading agencies in digital marketing; its last announcement did nothing but confirm such statement. 3 DMP functions will be added to Tencent Social Ad, so as not only to enhance the efficiency of marketing but also to make the company one to look up to in the coming years.
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What Other Platforms Can Marketers Rely on if WeChat Loses Its Dominance?
0 CommentsGiven the fact that WeChat’s PV is gradually declining, concerns rise regarding people’s willingness to rely on this platform as the only main source of information. As a consequence, experts do not exclude the possibility that WeChat may, in fact, disappear from the public eyes. If this would happen, it comes naturally to question ourselves on the social alternatives marketers could use in order to promote their brands.
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Weibo May Become the Main Field of Destination Marketing
0 CommentsOnce upon a time, s social media marketing had a great reputation and the social platform such as Weibo once hit the new height fiercely. When different industries are carrying out a variety of social marketing campaigns, the travel industry is relatively low.
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Weibo’s Chance in the Field of Online Travel
0 CommentsRecent news is about Weibo moving into the field of travelling. With the more and more choices about travelling for users, as the biggest social media in China, it can use its content aggregation, sharing, communication advantages to involve into the travel industry.
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Weibo Pushes Social Marketing Solutions to Break the Marketing Bottlenecks
0 CommentsOn September 25, 2015, Chinese social media platform Weibo held a sharing conference in Beijing using “Micro Marketing, New Exploration ”as theme. It promotes a series of solutions to help enterprises to break marketing bottlenecks.
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WeChat Has Never Been Abandend in Spite of QQ MP's Impact
0 CommentsEven the beta test of QQ MP(Media Platform) has been launched last week, there’s no sign indicating that users amount of WeChat Official Accounts will be on the decline.
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社交媒体营销变现的过程有多长？
0 Comments社交媒体营销是当前营销人员跨不去的坎，但其变现过程又是一个长线过程。那么，具体要多久呢？看看下面的文章，你也许会觉得自己运营社交媒体时缺了点耐心。
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