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Five New Strategies for Online Mobile Marketing in China
0 CommentsTo break through in the mobile Internet marketing, you need not only to fully understand the Internet platform, but also to be more targeted and seize the user's attention over a long period of time.
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Knowing Customer’s Psychology Helps You Do Good in WeChat Marketing
0 CommentsFrom a psychological point of view, the effect of WeChat is significantly bigger than the influence of Weibo which is thanks to WeChat "interactive" advantage.
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Ten Trends You Must Know about China New Media Marketing
0 CommentsInstitute of journalism and communication (Chinese Academy of Social Sciences) and China social sciences academic press jointly issued the blue book " Annual Report on Development of New Media in China 2015". The blue book pointed out ten trends on the development of China new media.
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Ten Things You Must Know about China Tourism Market
0 CommentsHurun Report recently published "The Chinese Luxury Traveler 2015". This is the 4th version of the annual report. The 40 pages professional report go deep into many aspects of China high-end travel market, including travel decision making process, social media preference, travel tendency, retail and sales.
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How to Make Marketing Better in China-Precision Is Very Important!
0 CommentsWhat is the real precision marketing? The real precision marketing is to dig and meet the needs of the user, rather than simple correlation.
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How Do Offline Organizations Evolve in O2O Era?
0 CommentsWith the advance of O2O industry,O2O segments could be seen in local sub stations， and with the change of organizational goals, organizational structure has been improved again.
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The Tendency of China Mobile Payment Market
0 CommentsChina has one of the most developed mobile payment markets in the world. WeChat payment and Alipay, both have better user experience than Apple Pay, Google Wallet or Android Pay. Yet, China smartphone company has not put their source into building their own payment method. According to the current situation, we are trying to predict the development tendency in near future of China mobile payment market.
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Ctrip+eLong, Dominating China Online Travel Market
0 CommentsRecently, there are some bold actions in China online travel market. Ctrip, the leader company in this field, is trying to merge with eLong, which is the second largest player. Meanwhile, their competitor Qunar.com raises $800 million. It is worth to note that, if Ctrip merges with eLong, it might become monopoly. Ctrip is currently taking 50% of the market share. And it is investing and acquiring some leading companies in other aspects of this field like ticketing and hotel fields, trying to achieve domination.
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China Self Pickup Cabinet Market
0 CommentsOn June 6th, China leading logistic companies, like Shunfeng, Shentong, Zhongtong, etc., invested 500 million yuan to develop the Self Pickup Cabinets (SPC), which is a platform for all logistic and e-commerce companies. The size of the logistic market in China has exceeded 140 million yuan in 2013, and the estimated size of the SPC relative market is approximately 27 billion, showing enormous development potential.
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