• 09Mar

    6 Major Trends for Content Marketing in 2016 (2)

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    Content marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report summarizes the changes content marketing went through in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.

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  • 07Mar

    6 Major Trends of Content Marketing in 2016 (1)

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    Content marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is given to summarize the changes of content marketing in 2015 from 6 perspectives including source, value, theme, platform, presentation form and creator.

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  • 04Mar

    Discussion on Product Marketing Plan

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    Thinking patterns influence strategies and strategies determine results. By analyzing the sales of glasses, today, we are going to talk about different thinking patterns for product marketing strategies.

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  • 29Feb

    4 Ways the On-demand Economy Will Evolve in 2016 (2)

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    From mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 hold? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year.

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  • 28Feb

    4 Ways the On-demand Economy Will Evolve in 2016 (1)

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    From mobile wallets to new lending platforms, from buy buttons to one-touch payments, 2015 saw the world of digital commerce advance in innovation and increase in popularity. What does 2016 hold? Based on emerging technologies and industry trends, here are five predictions we see changing ecommerce in the coming year.

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  • 25Feb

    How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (3)

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    Even though Procter & Gamble (P&G) cut $700 million off their budget, they still remain the largest advertisers in the world, spending $8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were weakened simultaneously, how could P&G spend money to find their new young consumers?

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  • 24Feb

    How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (2)

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    On Nov.11, P & G invited super star Wang Kai(actor of Langyabang) and Zhang Yixing(member of Kpop group EXO) to promote two new products from OLAY and motivate consumers to follow OLAY online. All this through a series of activities, such as getting autographs from stars and taking photos with them or winning concerts’s tickets…fans who wish to have access to this would have to follow OLAY Flagship Store on social media first.

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  • 23Feb

    How Could P&G Spend 8.2 Billion A Year on Advertising? What Does It Mean? (1)

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    Even though Procter & Gamble (P&G) cut $700 million off its budget, it still remains the largest advertiser in the world, spending$8.2 billion in the fiscal year of 2015. When the traditional communication and selling systems were simultaneously weakened, how could P&G spend money to find their new young consumers?

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  • 19Feb

    Face to Face Marketing: Mastering Meetings, Trade Shows and Events

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    New marketing strategies come and go and of course we have also seen social media arrive on the scene too, but the tried and tested of face to face marketing is still as relevant as it has ever been.

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  • 14Feb

    How would you start marketing in 2016? (4)

    Nowadays, enterprises of all fields scramble for leading digital marketing, which is a new marketing mode that integrates sales, CRM and data.

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  • 02Feb

    How would you start marketing in 2016? (3)

    In 2016 content marketing is still protagonist in the media field. We should not only focus on content centric and on the opening up of the whole industry chain, but also carefully select the type and channels of content. Meanwhile, in order to make sure the effectively of content marketing on the brand, the sales strategy should be separated, so that content marketing could focus exclusively on building the brand’s image.

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  • 31Jan

    How would you start marketing in 2016? (2)

    By reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.By reviewing the past 2015, it’s not hard to tell that digital marketing, driven by technology, is still booming, even if we are under a circumstance of economic downturn and limited advertising budget.

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  • 28Jan

    How would you start marketing in 2016? (1)

    In 2015, technology remains the leading role shaping the world. However, some marketers feel confused about the current marketing environment. What did marketers gain after 2015 and where should they go in 2016?

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  • 26Jan

    What will happen on Big Data Marketing in 2016?

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    Two big events happened on Big Data Marketing in late 2015. Tencent set up cooperation on Big Data with Dentsu Aegis Network and Group M respectively; the cooperation between top media platforms and two major media agencies, as a big step forward, breaks up the relatively isolated state of Big Data industry.

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  • 20Jan

    5 Cost-Effective Ways to Increase Your Brand's Visibility

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    Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take extra steps beyond posting new content to be seen and heard above all the noise. Gain brand exposure without breaking the bank through the following: Google AdWords, Social Media Ads, Website Listings, Partnerships, Industry Awards.

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  • 19Jan

    5 Internet Marketing Mistakes That 90 Percent of Marketers Make

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    New to online marketing? Don't make these mistakes. A lot of marketers are consistently making some serious mistakes. These mistakes cost money, traffic opportunity, and growth. Unfortunately, marketers make these mistakes because they fail to truly understand how to leverage their skills and improve their approach. If you're like most marketers, you've committed one or more of these mistakes. Let's identify them and find out how to fix them.

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  • 18Jan

    The Old Way of Communication is out of Date

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    Subversion and reconstruction, integration and innovation, characterize the internet world and also the ever-changing era. In light of this, brand communication must strongly adapt itself to the internet rules. By doing so, it can survive and develop under the new reality and new pattern.

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  • 15Jan

    Nine Keywords for the PR Industry in 2016

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    This article includes nine of representative keywords, and the changes that these trends will have on PR marketing professionals. These keywords are: relevance, socialized 2B, secularized 2C, clear positioning, cross-border, media 'BAT', international, entrepreneurial spirit, rational insight and emotive expression.

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  • 07Jan

    Experience of Product Marketing Plan

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    A strategy of clear thoughts is directly linked to specific tactics, and those tactics directly bring fate upon our actions. The meaning behind the term ‘marketing’ lies on the added value it brings to enterprises and brands through the use of innovative thinking. However, if its philosophy and strategies remain unchanged, the potential value it could offer will definitely be undermined.

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