• 11Jul

    Online Marketing’s Rising Stars: Baidu SEO, and China Social Media Marketing

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    China's Internet world is booming, as you may have heard a million times. Along with the increasing number of Chinese Internet users, there is a rapidly-growing black hole of needs for interesting and useful products and services, which means potential customers and profits for Internet business.

    Tags: baidu SEO SEM
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  • 11Jul

    How to Conduct Effective Social Media Marketing Plan?

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    When comes to do a cross border marketing, brands or corporates should first gain knowledge on target markets, including target market overview; such as consumers, competitors, target markets’ all media landscape; such as traditional media marketing and online marketing; as well as selecting a qualified local marketing company, for example, when a brand expect to enlarge their market share in China, they might need to get help from a Chinese marketing company.

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  • 11Jul

    Baidu SEO/SEM, Another Vital Method for Digital Marketing

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    All company’s need is to be recognized in order to succeed, and the best way to do this is through search engine optimization. However, when looking to heighten corporate SEO in China, there are a few things need to be noticed. Although Google is a large percentage of the world’s favored search engine, this is not the case in China. Quite separately, only about 16% of Chinese internet users search the web via Google. Instead, the Chinese prefer to use the search engine Baidu.

    Tags: baidu SEO SEM
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  • 11Jul

    Weibo Marketing and WeChat Marketing are Adding Value for Brands

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    Sina Weibo is one of the most popular social media channels in China, with more than 130,000 brands active (at the end of Feburary, 2012) such as Coca-Cola, McDonalds, Durex and LVMH. These companies are motivated to adopt Weibo marketing presence given it reportedly has over 500 million users. With such significant numbers of Chinese users, this platform becomes the ultimate medium for introducing new products to their followers and additionally offering followers VIP programs, incentives and discounts.

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  • 11Jul

    Marketing in China? Never Ignore China Online Marketing

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    Chinese Media consists primarily of television, newspapers, radio, and magazines. Since 2000, the Internet has also emerged as an important communications media which is under the supervision of Chinese republic. Hence, Chinese media landscape now has become increasingly comprehensive.

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  • 11Jul

    Digital Marketing, A Key to Cross-Border Business

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    Nowadays, increasingly more brands are looking for the opportunities to globally promote their products and services as well as to better establish their business reputation and corporate images.

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  • 11Apr

    Trend of HTML5

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    It’s no doubt that HTML5 has been a hot topic in the front-end web development field for few years now and it has completely changed the way developers design web applications. From desktop browser to mobile APP, a new kind of language and new standards are strongly influencing various operating platforms.

    Tags: Mobile
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  • 08Apr

    How Mizone Delivered a Remarkable Marketing Result during the Spring Festival Travel Peak

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    How time flies! The first month of the lunar year has soon elapsed. Spring Festival marketing is also coming to an end. During the Spring Festival period, all brands have struggled to gain more social presence in the marketplace, yet it’s hard to get the attention in such a complex market.  However, among various marketing cases during the festival season, a dark horse came out – Mizone!

    Tags: Marketing
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  • 06Apr

    Qunar’s Internal and External Problems due to the Joint Sanction of Airlines

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    Since October last year, news of Qunar.com, except for CEO Zhuang Chenchao’s personnel change, has barely been exposed in the public eyes after the combination of Qunar.com and Ctrip. At the beginning of this year, Qunar.com was in a dilemma, facing a difficult situation arising from problems of internal organizations and external partners. 8 airline companies were rejecting to continue cooperating with Qunar; meanwhile, CEO Zhuang Chenchao, CFO Zhao Jinlu, COO Peng Xiaomei and other senior executives submitted their resignation simultaneously; share price saw a slump of 17% and market value was shrinking.

    Tags: Qunar.com
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  • 05Apr

    Unveil the Truth of Crossover Marketing Led by Taxi-hailing Apps, like DiDi (1)

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    Summary: Nowadays, product is channel; product is marketing. Some taxi-hailing apps like DiDi, they are trying to obtain more market shares, not only linking itself to WeChat moment and WeChat Red Packet, but also develop more “secrets” behind it.

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  • 01Apr

    Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (2)

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    In the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.

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  • 30Mar

    Respiratory Rule for Content 1.0 Ver Telling you How to Do a Successful Social Ad (1)

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    In the past, business owners usually had to pay ads according to the broadcasting time and the ad size; therefore, the creative space was quite limited and the ad was all about the product itself except for the interesting introduction. We can say that most of the creative ideas were inspired by real life, which can barely meet the ad demand.

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  • 27Mar

    8 Most Effective Way Accepted on Social Marketing

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    Storytelling marketing is the best content marketing method, as it can easily spread in the market. Everyone loves listening to a story and a good story can be remembered by heart. A product with a touching story can be successful in the market.

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  • 24Mar

    Travel "Online" to "Offline"

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    Today we'll talk about some tycoons of the travel business. For instance, Expedia has always bet on eLong which was bought by Ctrip just in one year; Qunar.com, which has always been highly considered by Baidu, still suffered great losses during last year; Finally, it comes to the end of three major forces. Ctrip does not even represent such a big winner, since Baidu won a place in this industry at no costs.

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  • 24Mar

    The 5 Biggest Influencer Marketing Trends For 2016

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    Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook).

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  • 21Mar

    6 Major Trends of Content Marketing in 2016 (6)

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    Content marketing has become increasingly important in the era of "we-media". Supported by different case studies, this report is going to summarize the changes of content marketing in 2015 from 6 perspectives: source, value, theme, platform, presentation form and creator.

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  • 16Mar

    6 Major Trends of Content Marketing in 2016 (5)

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    Content marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes of content marketing in 2015from 6 perspectives including: source, value, theme, platform, presentation form and creator.

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  • 13Mar

    6 Major Trends of Content Marketing in 2016 (4)

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    Content marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes of content marketing in 2015 from 6 perspectives: source, value, theme, platform, presentation form and creator.

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  • 11Mar

    6 Major Trends of Content Marketing in 2016 (3)

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    Content marketing has become increasingly important in the era of “we-media”. Supported by different case studies, this report is going to summarize the changes content marketing has seen in 2015. Six factors will be taken into account: source, value, theme, platform, presentation form and creator.

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