Online Marketing’s Rising Stars: Baidu SEO, and China Social Media Marketing
China's Internet world is booming, as you may have heard a million times. Along with the increasing number of Chinese Internet users, there is a rapidly-growing black hole of needs for interesting and useful products and services, which means potential customers and profits for Internet business. However, although the Internet is an open place, entering the Chinese Internet world is not as easy as it sounds. Barriers can be seen everywhere, such as language, culture, government policies and most importantly, Internet users that usually think, interact and buy differently than the ones you know well.
Evidently, there are increasingly more marketing companies meeting clients' needs of online marketing. Most of them provide services such as, Baidu SEO services, Baidu SEM services, Baidu PPC management, Chinese PPC management, as well as social media marketing, for example Weibo marketing and Wechat marketing.
As for Baidu SEO, Today's Baidu is more than a search engine. Like Google, its counterpart from the US, Baidu has evolved into a large Internet ecosystem with a wide array of services and products, including web search, pay-per-click advertising, web mapping application, news search, image search, video search, question-and-answer, web analytics, web browser, and web-based wiki. That's why Baidu SEO matters – because potential customers use Baidu everyday.
In terms of social media marketing, social media marketing is a must, if you want to use online marketing to accelerate your business expansion to China. Many Weibo marketing and Wechat marketing campaigns are being conducted. Once the marketing company understand clients' business, audience and competitors, they will help to plan the strategy. They will spot where the target audience is, listen to what they talk about, and find out what they are interested in. They will also make suggestions on the design of clients' Chinese social media profiles so they can effectively develop emotional connection between the brands and the target audience. Moreover, they set the right tone of voice and communication style, so the clients can convey the messages to the customers effectively and appropriately.
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