Weibo Marketing and WeChat Marketing are Adding Value for Brands
Sina Weibo is one of the most popular social media channels in China, with more than 130,000 brands active (at the end of Feburary, 2012) such as Coca-Cola, McDonalds, Durex and LVMH. These companies are motivated to adopt Weibo marketing presence given it reportedly has over 500 million users. With such significant numbers of Chinese users, this platform becomes the ultimate medium for introducing new products to their followers and additionally offering followers VIP programs, incentives and discounts.
Another important channel for online marketing using social media platform is Wechat marketing, Weibo is a platform best for mass broadcasting content and frequent updates, whereas WeChat is the opposite. WeChat is a gateway to bridge your customers between the offline and online world (marketers refer to this as O2O). Whether it is for long-term strategy or short-term tactics, it's a must to plan ahead and distinguish the roles between Weibo and WeChat to avoid duplicating marketing plans and to get the best benefit from these channels.
Evidently, Social media marketing becomes increasingly critical in China marketing plan for brands, mainly because the huge amount of social media users are leveraging social media status in Chinese all media domain. Unlike traditional Chinese media marketing channel of TV, radio and print, social media can help brand virally spread reputation with targeted marketing merits based on big data of users.
The need for agencies to help brands connect is more urgent with an online consumer community landscape that is more active, more complex and overall more evolved than the West. The state of China's online marketing landscape is indeed so. For the country, the internet has always been social, and internet communities have always existed in the mainstream. In short, in China, the 'future' is happening now.
China Marketing Agency
China All-media Marketing
Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.
CROSS-BORDER MARKETING & GLOBAL MARKETING
Helping you connect your brands with international consumers & clients.
CHINA DIGITAL MARKETING, SOCIAL MARKETING & MOBILE MARKETING
We’re a leading digital, social and mobile marketing agency in China.
CHINA ADVERTISING & MEDIA BUYING
As the leading advertising agency, offering professional services of global media buying, advertising creative and production.
DESTINATION MARKETING & DESTINATION BRANDING
Providing professional services of destination marketing & branding to both international and China domestic destinations
We offer MICE services from venue finding, hotel accommodation to the complete management of your event.
Event & PR
We offer comprehensive services of online and offline event, EPR and TPR.
China Marketing Consultant
Providing Chinese consumer insight, China market research and China marketing strategy consulting services