• 12Jan

    The Change of Cross-border E-commerce in China

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    China is a key market for cross-border e-commerce business as it shifts to a consumption economy fueled by a growing middle class.

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  • 10Jan

    How to Invite Tastemakers and Influencers for PR Event in China

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    Inviting KOLs such as tastemakers and influencers is very crucial for event PR in China. Specific process includes finding them, pitching them, and staying besties with them.

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  • 16Dec

    Growth and Trend of China's MICE Industry

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    Under the context of the hospitality industry, MICE is a rising star, which is estimated to be growing at a rate of 20% annually.

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  • 12Dec

    How to Formulate a Digital Strategy

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    Business without a digital strategy are completely behind the competitors who might be using a variety of digital channels and methods to better engage with their audience.

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