• 03Aug

    Destination Marketing Tips Learnt from Tourism Australia

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    For many destination marketers, Tourism Australia comes to their mind first when considering the best practice in destination marketing field. Australia has attracted 220,000 overseas visitors and contributed $74 million annually over the past five decades. In 2016, over eight million visitors a year spent $39 billion in the country. Australia’s success as a destination, to some extent, relies on its leading destination marketing. Below we have summed up some destination marketing tips that we learn from Tourism Australia.

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  • 03Aug

    4 Major Trends in Family Travel

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    Family travel is one of the fastest growing sectors in the tourism industry. A study from the Family Travel Association in September 2015 found that family travel is one of the fastest growing sectors in the tourism industry. According to the survey from Virtuoso, the hottest family travel destinations in 2017 include Italy, Mexico, Hawaii, Orlando, FL, England, Costa Rica, South Africa, Turks and Caicos, Dominican Republic, and Australia. Family travel is an opportunity to spend quality time with kids and create wonderful memories. Increasingly more families are enjoying multigenerational trips with grandparents and grandchildren to celebrate family union or explore ancestral history. From another perspective, these trips constitute a valuable part of children's education. Here are some of the main trends to look for in 2017.

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  • 27Jul

    Some Facts and Trends of Event Marketing for 2017

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    If you want to hold a great event, your marketing efforts have to be absolutely on point. Although the world of marketing is constantly evolving, this does not mean that event marketing cannot be used to stimulate consumer’s interests and engage customers effectively. In fact, as part of an integrated marketing campaign, event marketing still plays a pivotal role by capitalizing on an initial emotion connection with your customers and utilize it to foster meaningful relationships.

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  • 24Jul

    Adventure Travel Landscape for 2017

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    Adventure travel is one of the fastest growing categories among tourism – one of the most rapidly growing sectors in the world. More countries in the world are prioritizing adventure travel to boost market growth, because they believe adventure travel can bring ecological, cultural, and economic value.

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  • 17Jul

    Sport Tourism Is Gaining More Popularity in 2017

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    It’s safe to say a considerable proportion of entire tourism revenue is contributed by sport tourism, and the figure is estimated to grow in the future.

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  • 13Jul

    Trends about Millennial Travelers

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    Living in the era of high-tech gadgets, Internet and social networks, millennial travelers are rebuilding the travel industry.

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  • 04Jul

    3 Tips to Help You Do Marketing with VR

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    VR marketing offers users the unique opportunity to experience events, destinations, and activities like they are on the scene. But there are some principles marketers have to follow.

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  • 29Jun

    The Rise of Live-streaming in China

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    Live-streaming is gaining more popularity in China, especially in small or remote cities.

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  • 19Jun

    The Power of Big Data in China Market

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    In the era of big data, the traditional marketing model has changed, and applying big data into marketing field will shape the future of China’s advertising industry.

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  • 15Jun

    China’s Cruise Market Sees Boom

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    China is poised to become the world’s largest cruise market in the coming years.

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  • 12Jun

    Revitalization of China’s Luxury Market

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    After a few difficult years, luxury spending in China finally starts to recover, and the luxury market is gradually getting away from the influence caused by China’s anticorruption campaign and weak consumer sentiment.

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  • 08Jun

    Some Automobile Trends in 2017

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    In 2017, the automobile industry is transformed by autonomous driving, crossovers, connected and electric cars…

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  • 05Jun

    Trends and Status of Print Media in Recent Years

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    Although the readership and ad spending in print media have dropped, print media will continue to play a key role in the marketing strategy.

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