Some Facts and Trends of Event Marketing for 2017


Here are some facts and trends related to event marketing that could be the drivers to change the industry over the next 12 months.

1.    Experience Marketing

Generally, consumer trends are transforming from the enjoyment of things to the enjoyment of experiences. Marketers shall follow these trends and pay their marketing efforts in the right way, so as to connect with potential customers. Rather than showing up to events with trinkets such as t-shirts and keychains, it’s recommended to focus on giving people an experience in return for their attention.

2.    Event Tech

Virtual Reality (VR) headsets are poised to attract people’s eyes at events in 2017. 72% of millennials say they would like to spend more on experiences rather than physical things. When VR is used for sponsor interaction, training, education and presentations, there would be endless possibilities. As we know, 360° video is more engaging than traditional video, and when you’re telling a great story it will work even better.

3.    Improve Event ROI

ROI continues to be the most important metric for assessing the event effectiveness in 2017. However, many marketers are still unclear about how they could improve their event ROI, including the key metrics to track and the technology available to support it.

4.    Power of Engagement

Event marketing is no longer about creating sales pitch opportunities. It’s about getting customers to establish a connection with a brand and foster relationships. Customers who feel emotionally connected to a brand will be more likely to make a purchase, and they may also recommend those products and services to others. Some of them will continue to be loyal to that brand in the future. This is something that has been proven for years in content marketing, and now it is coming to the event marketing niche.

5.    Social Media

Social media sharing and interaction shows more value in terms of enhancing attendee experience. Creating Facebook polls is an effective way to engage users with your brand. You can also keep attendees and audience who are not present engaged during the event through Facebook Live, Instagram Stories or Periscope. Event marketing professionals are indicating the trend of live, interactive content such as Q&A’s, product demonstrations and online surveys.

Related Reading

China Marketing Agency

Based on the deep insights of Chinese markets, our marketing services will help to expand your business in China.
  • China All-media Marketing

    Beyond Summits Ltd is a leading all-media China marketing agency, offering one-stop total marketing solutions.


    Helping you connect your brands with international consumers & clients.


    We’re a leading digital, social and mobile marketing agency in China.


    As the leading advertising agency, offering professional services of global media buying, advertising creative and production.


    Providing professional services of destination marketing & branding to both international and China domestic destinations

  • MICE

    We offer MICE services from venue finding, hotel accommodation to the complete management of your event.

  • Event & PR

    We offer comprehensive services of online and offline event, EPR and TPR.

  • China Marketing Consultant

    Providing Chinese consumer insight, China market research and China marketing strategy consulting services

Leave A Comment
This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.