Why You Should Power Your Brand Through Video Marketing


It’s not hard to tell that video is gradually dominating the audience's online activities. The study showed 78% of people watch videos online each week and 55% watch videos online every day. To bring more traffic to your website and social media, we strongly recommend you to have a video marketing strategy in place, or you will probably miss a tremendous opportunity to reach and engage with your audience.

Video marketing has been the rising star in 2016, and it will continue to shine through 2017.

Video is a vivid way to promote your brand

Data from HubSpot indicated, 80% of customers remember a video they’ve watched in the last month. Video marketing is preferred by many brands for its strengths like highly visual and auditory, meaning it’s easier for users to remember than pure text content. Only if customers remember your video marketing content can you have more possibility to generate more business leads. Moreover, customers typically like to share videos they enjoy, which can expand your online reach.

Video is the best SEO hack

As most legitimate marketers will tell you, the best SEO hack is having great content. Secondary to quality content are solid keyword research and a targeted PPC campaign. It’s safe to say original video is one of the many forms that search engine recognizes as quality content. Therefore, by providing a variety of high-quality video content, your rank in the search results may be enhanced and in the meanwhile you can provide value to your audience.

Compatible with all devices

Responsive design, one of the biggest trends nowadays, is driving the digital marketing world forward. If the content doesn’t perform well on a given device or browser system, the business behind it will probably lose traffic and suffer decreased conversions. The good news is that video content can well perform on all devices, ranging from computers to mobile phones, which expands the video’s reach and makes it more user-friendly.

Videos can bring higher ROI

76% of businesses say that video marketing has proved a higher ROI compared with other marketing forms. Even though video is not the easiest nor the cheapest in terms of content production, it pays off in the long run. Besides, online video editing tools are constantly improving and can help business save lots of efforts and costs. Now even your smartphone can make pretty decent videos.

Video content doesn’t necessarily mean your videos should be perfect, but your video should at least convey necessary information for customers to understand your brand, your products and services. Latest research shows that users feel their time wasted by videos that don’t explain the product or service clearly enough.

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