• 02Jul

    The Social Media Platforms You Must Understand for Marketing in China

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    We used to believe the Weibo was going to out when the WeChat rising. And we also found Weibo was getting warm again when we in the dispute of where the WeChat to go. Actually, neither of these two mainstream social media platforms is going to be replaced in the near future. 

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  • 01Jul

    Ten Strategies of Social Media Marketing

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    Marketing through online social media, like Weibo and WeChat, has been known by many middle and small size enterprises. It can seize targeting customers and provide feedback in a more interactive and low-cost way. Many big companies are also investing in social media marketing, aiming to make breakthroughs in marketing.

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  • 30Jun

    How to Do Marketing in the New Era of China Mobile Advertisement

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    Vivaki China Managing Director Chen Ji believes that although mobile advertising at present is still accounted for very low proportion of Internet advertising spending, less than 10%, but...

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  • 29Jun

    Internet Prophet Kevin Kelly Tell You Four New Trends of the Internet

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    Silicon valley spirit godfather, science and technology business prophet Kevin kelly arrived in guangzhou to talk his view of big Internet trends over the next 20 years.  

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  • 29Jun

    Knowing Your Future Customers Helps You Seize China Market

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    "Post-95" is how they call the generation after 95 in China. Post-95 is the generation that grew up along with China Internet. Unlike to many people some Internet applications like online social media are new stuff, to post-95 these are part of their lives, and daily necessities.

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  • 28Jun

    Five New Strategies for Online Mobile Marketing in China

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    To break through in the mobile Internet marketing, you need not only to fully understand the Internet platform, but also to be more targeted and seize the user's attention over a long period of time.  

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  • 28Jun

    Knowing Customer’s Psychology Helps You Do Good in WeChat Marketing

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    From a psychological point of view, the effect of WeChat is significantly bigger than the influence of Weibo which is thanks to WeChat "interactive" advantage.

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  • 25Jun

    Ten Trends You Must Know about China New Media Marketing

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    Institute of journalism and communication (Chinese Academy of Social Sciences) and China social sciences academic press jointly issued the blue book " Annual Report on Development of New Media in China 2015". The blue book pointed out ten trends on the development of China new media.

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  • 22Jun

    Ten Things You Must Know about China Tourism Market

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    Hurun Report recently published "The Chinese Luxury Traveler 2015". This is the 4th version of the annual report. The 40 pages professional report go deep into many aspects of China high-end travel market, including travel decision making process, social media preference, travel tendency, retail and sales.

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  • 22Jun

    How to Make Marketing Better in China-Precision Is Very Important!

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    What is the real precision marketing? The real precision marketing is to dig and meet the needs of the user, rather than simple correlation.

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  • 18Jun

    How Do Offline Organizations Evolve in O2O Era?

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    With the advance of O2O industry,O2O segments could be seen in local sub stations, and with the change of organizational goals, organizational structure has been improved again.

    Tags: O2O
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  • 16Jun

    The Tendency of China Mobile Payment Market

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    China has one of the most developed mobile payment markets in the world. WeChat payment and Alipay, both have better user experience than Apple Pay, Google Wallet or Android Pay. Yet, China smartphone company has not put their source into building their own payment method. According to the current situation, we are trying to predict the development tendency in near future of China mobile payment market.

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  • 14Jun

    Ctrip+eLong, Dominating China Online Travel Market

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    Recently, there are some bold actions in China online travel market. Ctrip, the leader company in this field, is trying to merge with eLong, which is the second largest player. Meanwhile, their competitor Qunar.com raises $800 million. It is worth to note that, if Ctrip merges with eLong, it might become monopoly. Ctrip is currently taking 50% of the market share. And it is investing and acquiring some leading companies in other aspects of this field like ticketing and hotel fields, trying to achieve domination.

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  • 14Jun

    China Self Pickup Cabinet Market

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    On June 6th, China leading logistic companies, like Shunfeng, Shentong, Zhongtong, etc., invested 500 million yuan to develop the Self Pickup Cabinets (SPC), which is a platform for all logistic and e-commerce companies. The size of the logistic market in China has exceeded 140 million yuan in 2013, and the estimated size of the SPC relative market is approximately 27 billion, showing enormous development potential.

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