• 23Aug

    Four Trends in Destination Marketing in China

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    Destination Marketing in China has changed its traditional way with the fact that it has become more tourist oriented. Here below we introduce four trends in destination marketing in China.

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  • 22Aug

    The Status Quo of Chinese MICE Industry

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    Chinese MICE industry is becoming one of the most attractive segment markets in China with great business travel volume and business travel spending. However, one of the most awkward realities is that this industry is lacking of qualified staff who can speak English language fluently.

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  • 19Aug

    Programmatic Ad Buying: the Effective Marketing Tool You Should Understand

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    Programmatic ad buying has taken center stage for companies looking to get ahead of the trends. It will help to innovate and optimize how they reach out to and connect with potential customers and clients. China is becoming one of the largest advertising markets in the world, and programmatic ad buying holds its own unique set of challenges.

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  • 11Aug

    Social Media Marketing and SEO, Two Remedies for China Internet Barriers

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    Along with Baidu SEO, social media marketing, like Wechat and Weibo, can remedy the shortages of China online marketing due to the incompletely open Internet.

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  • 05Aug

    WeChat or Weibo? Use Two Weapons Wisely

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    WeChat marketing and Weibo marketing is nowadays the two most popular social media marketing channels in China. How to make both marketing channels effectively, you have to fully understand them.

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  • 04Aug

    China Online Marketing: Weibo, WeChat and Baidu SEO/SEM Are the Recipes

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    To success on China online marketing, WeChat, Weibo and Baidu SEO/SEM are the recipes that you cannot ignore.

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  • 03Aug

    Mutual Dialogue in Customer Communication: The Key for Today’s Marketing

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    In an ever more complex business environment, the relationship between customers and services/products’ providers leads marketing from linear approach of one-way communication to a value exchange model in which there is a two-way mutual dialogue and benefit-sharing between provider and consumer.

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  • 01Aug

    10 Tips for Creating Great Online Marketing Proposals

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    When you make resolution on doing online marketing, one of the most important thing is to create operational online marketing proposals. Here are 10 tips which may render great help to you.

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  • 29Jul

    Integration of Traditional Media with New Media: The Success of All Media Marketers

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    With Chinese audiences becoming more and more savvy at mobile devices, media marketers should never forget to integrate new media marketing solutions with traditional media ones as traditional media still take the significant position nowadays in China.

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  • 29Jul

    Something About Baidu SEM

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    Baidu SEM has been dominating the SEM market in China. To make an attempt on Baidu SEM marketing, one needs to get more knowledge about it, including the advantages and the preparation of Baidu SEM.

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  • 27Jul

    Know More About Your Customers: China Social Media can do Great Help

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    To success in China digital marketing, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc

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  • 26Jul

    Baidu SEO: A Critical Strategy for China Digital Marketing

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    Baidu is the dominant search engine in China, and Baidu SEO is also a critical strategy for digital marketing. Four important aspects should be considered with regard to Baidu SEO. 

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  • 25Jul

    Chinese Social Media: A Must for China Digital Marketing

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    Wechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.

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