• 11Aug

    Social Media Marketing and SEO, Two Remedies for China Internet Barriers

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    Along with Baidu SEO, social media marketing, like Wechat and Weibo, can remedy the shortages of China online marketing due to the incompletely open Internet.

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  • 05Aug

    WeChat or Weibo? Use Two Weapons Wisely

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    WeChat marketing and Weibo marketing is nowadays the two most popular social media marketing channels in China. How to make both marketing channels effectively, you have to fully understand them.

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  • 04Aug

    China Online Marketing: Weibo, WeChat and Baidu SEO/SEM Are the Recipes

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    To success on China online marketing, WeChat, Weibo and Baidu SEO/SEM are the recipes that you cannot ignore.

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  • 03Aug

    Mutual Dialogue in Customer Communication: The Key for Today’s Marketing

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    In an ever more complex business environment, the relationship between customers and services/products’ providers leads marketing from linear approach of one-way communication to a value exchange model in which there is a two-way mutual dialogue and benefit-sharing between provider and consumer.

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  • 01Aug

    10 Tips for Creating Great Online Marketing Proposals

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    When you make resolution on doing online marketing, one of the most important thing is to create operational online marketing proposals. Here are 10 tips which may render great help to you.

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  • 29Jul

    Integration of Traditional Media with New Media: The Success of All Media Marketers

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    With Chinese audiences becoming more and more savvy at mobile devices, media marketers should never forget to integrate new media marketing solutions with traditional media ones as traditional media still take the significant position nowadays in China.

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  • 29Jul

    Something About Baidu SEM

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    Baidu SEM has been dominating the SEM market in China. To make an attempt on Baidu SEM marketing, one needs to get more knowledge about it, including the advantages and the preparation of Baidu SEM.

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  • 27Jul

    Know More About Your Customers: China Social Media can do Great Help

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    To success in China digital marketing, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc

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  • 26Jul

    Baidu SEO: A Critical Strategy for China Digital Marketing

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    Baidu is the dominant search engine in China, and Baidu SEO is also a critical strategy for digital marketing. Four important aspects should be considered with regard to Baidu SEO. 

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  • 25Jul

    Chinese Social Media: A Must for China Digital Marketing

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    Wechat and Weibo currently dominate Chinese social media landscape. In the last year or so, Wechat has surpassed Weibo in size and popularity, although, with its enormous user base, Weibo still remains a formidable force in the social media. While there are significant differences between the platforms, both Wechat and Weibo offer attractive opportunities for China’s marketing.

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  • 19Jul

    5 Steps You Should Follow to Complete Media Buying

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    Media buying is not just about purchasing advertisement channels for your services or products, it’s more about having knowledge of your target market, their profiles, and plans or execute your media strategy.

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  • 19Jul

    How to Be a Successful Marketing Consultant?

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    To achieve the companies' requirements and goals, the marketing consultant should have various skills and knowledge.

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  • 13Jul

    Destination Marketing Organization Overseas Adopting Social Media Channels in China

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    Oversea destination marketing organizations often use three types of social media in China for destination marketing: Micro-blog (e.g., Sina Weibo and Tencent Weibo), SNS (e.g.,Renren and Douban), and mobile social applications (e.g., WeChat).

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  • 13Jul

    Something You Should Know About a Digital Marketing Tool in China

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    Chinese people are much more social than Westerners. Among all the social media platforms, WeChat is one of the must-have if you want to succeed in your digital marketing campaign.

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