Social Media Marketing and SEO, Two Remedies for China Internet Barriers

China’s Internet world is booming, as you may have heard a million times. Along with the increasing number of Chinese Internet users, there is a rapidly-growing black hole of needs for interesting and useful products and services, which means potential customers and profits for your Internet business. Although the Internet is an open place, entering the Chinese Internet world is not as easy as it sounds. Barriers can be seen everywhere, such as language, culture, government policies and most importantly, Internet users that usually think, interact and buy differently than the ones you know well.

Baidu is the leading Chinese search engine that takes an 80% share of the overall search engine market of China Mainland. Today’s Baidu is more than a search engine. Like Google, its counterpart from the US, Baidu has evolved into a large Internet ecosystem with a wide array of services and products, including web search, pay-per-click advertising, web mapping application, news search, image search, video search, question-and-answer, web analytics, web browser, and web-based wiki. That’s why Baidu SEO and Baidu SEM matters – because your potential customers use Baidu everyday.

If you want to use online marketing to accelerate your business expansion to China, social media marketing is a must. Weibo is one of the most popular social media platforms in China, working in a similar way with Twitter but going beyond what Twitter does. Sina Weibo is an ideal way to reach and interact with your audience, with its massive user base and broad consumer segments. WeChat is one of the most popular mobile app in China. With the massive user base, WeChat has become a marketing platform with all kinds of possibilities. Weibo, however, is still popular and significant for monitoring general trends, sharing local news, garnering support or awareness for a particular cause, generating interest in a topic or issue, and sharing information on a broader scale. In contrast, WeChat creates intimate circles of interaction for quicker and/or more frequent dissemination of information, and also allows users more control over the visibility of that information. In conclusion, Weibo marketing and WeChat marketing is your gateway doing business in China.