-
Growth and Trend of China's MICE Industry
0 CommentsUnder the context of the hospitality industry, MICE is a rising star, which is estimated to be growing at a rate of 20% annually.
Read More
-
China Destination Marketing Trends
0 CommentsChina is one of the key tourism markets worldwide. Hence, it has become increasingly important to keep up with the trends of destination marketing in China.
Read More
-
The Status and Trend of China's Programmatic Media Buying
0 CommentsThe development of programmatic media buying in China has become very visible over the last few years. Programmatic buying promises Chinese advertisers dramatic improvements in terms of efficiency and targeting audience.
Read More
-
Tips of China Social Media Marketing
0 CommentsVia social media marketing in China, brands are able to spot, listen to, engage with and convert these Chinese audiences into your customers.
Read More
-
How to Formulate a Digital Strategy
0 CommentsBusiness without a digital strategy are completely behind the competitors who might be using a variety of digital channels and methods to better engage with their audience.
Read More
-
Rapid Growth of Mobile Advertising in China
0 CommentsMobile advertising in China has soared with a market scale of $15.82 billion and made up 22.3% of total media ads spending in China in 2015.
Read More
-
PPC vs SEO in China Market
0 CommentsSEO and PPC (pay-per-click) are the two basic options for boosting traffic to your website. Choosing between PPC and SEO, however, is difficult.
Read More
-
New Online Advertising Regulations Issued by Chinese Government
0 CommentsFrom September 1, “Internet Ad Interim Measures,” issued by the State Administration for Industry and Commerce of China will come into effect.
Read More
-
Online Public Relation in China
0 CommentsPR (Public Relations) can help improve the brand image and online PR campaign creates bigger influence with relatively lower costs.
Read More
-
DMOs in China Should Avoid Sloganeering & Logoneering
0 CommentsThe significance of destination branding has been realized by many DMOs in China. However, “sloganeering” and “logoneering” rather than a professional destination branding process are found among the DMOs in China.
Read More
-
The Rise of Mobile Marketing in China
0 CommentsMobile Marketing in China has seen a rapid growth in recent years and global advertisers are shifting their advertising investment from mobile web to in-app ads.
Read More
-
Social Media Marketing by Global DMO
0 CommentsThe rise of the fan economy, the popularity of WeChat and Weibo, and the diversification of digital advertising, all brought a new way of destination marketing in China.
Read More
-
Enhance SEO Ranking by Social Media Campaigns
0 CommentsWe always regard SEO and social media marketing as two separate powerful digital marketing strategies. However, we should recognize the significance of social media campaigns on enhancing SEO ranking in China.
Read More
-
Introduction of Marketing Strategies in China
0 CommentsChina market has always been important to global marketers. However, it is essential to get informed of the latest marketing tools in China.
Read More
-
How to Perform Effective Mobile Marketing in China
0 CommentsThis blog introduces some useful digital marketing approaches for those global marketers who are eager to perform effectively in China’s mobile marketing.
Read More
-
Challenges and Opportunities that China’s Event Industry is Facing
0 CommentsChina’s event industry is a market facing challenges and opportunities, thanks to the sustainability strategies brought by the Chinese Green MICE fulfillment.
Read More
-
Common Mistakes Made by Business on China’s Social Media Marketing
0 CommentsIf you’ve given China’s social media marketing a try, but haven’t seen any results from Chinese audience, this may be caused by some mistakes you’ve made when marketing in China, like wrong media planning, or some misunderstandings about China’s market.
Read More
-
Requirements and Benefits of Global Marketing in China
0 CommentsGlobal marketing is really necessary for marketing China, and China’s products and services. However, advertising China also requires many crucial capabilities and marketing strategies. Nevertheless, once the marketing in China is successful, it can bring benefits to your global business in China.
Read More
-
Social Media Marketing in China
0 CommentsSocial Media is evolving every single day. What kind of changes are we embracing in 2016? Now, Social Media marketing in China has 3 different approaches.
Read More
