• 05Dec

    PPC vs SEO in China Market

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    SEO and PPC (pay-per-click) are the two basic options for boosting traffic to your website. Choosing between PPC and SEO, however, is difficult.

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  • 24Nov

    Online Public Relation in China

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    PR (Public Relations) can help improve the brand image and online PR campaign creates bigger influence with relatively lower costs.

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  • 24Aug

    The China Market Becomes More Mobile-Oriented in 2016

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    The Chinese mobile market continues to evolve at a remarkable pace. The final quarter of 2015 saw the Chinese smartphone market grow by 8%, the equivalent of over 117 million devices. In 2016, the market becomes more mobile-oriented.

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  • 23Aug

    Four Trends in Destination Marketing in China

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    Destination Marketing in China has changed its traditional way with the fact that it has become more tourist oriented. Here below we introduce four trends in destination marketing in China.

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  • 22Aug

    The Status Quo of Chinese MICE Industry

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    Chinese MICE industry is becoming one of the most attractive segment markets in China with great business travel volume and business travel spending. However, one of the most awkward realities is that this industry is lacking of qualified staff who can speak English language fluently.

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  • 19Aug

    Programmatic Ad Buying: the Effective Marketing Tool You Should Understand

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    Programmatic ad buying has taken center stage for companies looking to get ahead of the trends. It will help to innovate and optimize how they reach out to and connect with potential customers and clients. China is becoming one of the largest advertising markets in the world, and programmatic ad buying holds its own unique set of challenges.

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