5 Effective Word-of-Mouth Marketing Tactics


Word-of-mouth marketing (WOMM), or we can call it word of mouth advertising, is to  influence and encourage organic word of mouth discussion about a brand, an organization, resources or events. In another word, word-of-mouth marketers and advertisers seek to create a buzz and actively encourage people to talk about it.

Data shows that 92% of consumers will listen to recommendations from friends and family. Trust is a difficult thing to attain in the business world - and whether you are in the B2B or B2C industry – word-of-mouth marketing increases the possibility that your customers will choose you to satisfy their needs. Word-of-mouth marketing is a way to utilize happy customers to promote your brand.

Here are some tips to help you maximize the effects of your word-of-mouth marketing.

1.    Make Your Content Interesting

Try to share what makes you look fun/good/interesting. This entices other users to share your content. Consumers are more willing to share when they're contributing to something that's worth talking about. For example, a research about Facebook users has shown that if the content could educate one’s network, and/or make their page look good and reinforce a certain image or tone of the account, users would be very interested. You can tap into such behavioral trends to benefit your messaging.

2.    A Good Brand Story

The background of a company, the reason the company was started, and other brand stories need to be well organized and advertised. When a customers feel your story is connected with them and really touches their inner hearts, you’re more likely to be recommended by them.

3.    Cooperate With Influencers.

According to Augure, 75% of marketers consider influencer engagement effective for generating leads. 76% believe it’s effective for building loyalty.

You could gain a good word-of-mouth marketing result by identifying and cooperating with an influencer that matches your brand image. This technique works because you’re reaching out to someone who already has a large follower base and could be a big influencer in their purchase decisions.

4.    Encourage User-Generated Content (UGC)

UGC is content created and shared by consumers about brands or products. They tend to be honest content and good for building trust. And it gives marketers inpiration  to generate new content based on UGC. 86% of millennials say UGC is a good indicator of the quality of a brand or service. UGC videos can increase sales effectiveness by 20%, according to the research.

5.    Treat Your Loyal Customers Well

Some brands prefer to offer better deals for new customers or clients than their regular, established clients. It’s not good strategy as you gain future customers at the cost of losing existed old ones. You will make it more difficult to get referrals from those who are satisfied with your business now. The best way is to keep current customers extremely satisfied, and the loyal customers will finally spread the good reputation of your brand around the word.

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