5 Keys for a Successful Global Marketing Strategy


Global marketing is the process of adjusting a company's marketing strategies to adapt to conditions in other countries. There are endless reasons why global marketing is important today. Can you imagine our world without companies marketing their products and services globally? The first industry to enter our mind is airline.

Though there is a huge difference between global and local marketing, yet somehow, they are interlinked. As the economic, political, cultural and sociological aspects differ from place to place, you cannot expect one single plan to be effective globally. But, if we outline a global strategy combined from all different local marketing strategies, it will make a great global marketing strategy. Therefore, it is important to first understand the need of the local target markets to make strong global marketing strategies.

Here are some strategies that can be taken into consideration:

1.     Identify your global audience

When you get new leads, where are they coming from? Social media marketing and email marketing can tell you a lot about the best places to implement your global marketing. Take a look at where your likes or your unique page views are coming from. Once you know more, do some researches and see how large the audience group is in that place.

2.     Get contacts in those locations

Once you’ve pinned down a few locations, you have to decide whether or not you want to take the leap there. Of course, factors like budget and time zones may influence your decision. In the meantime, you can try to get contact with people who are in the same industry as you, or you can turn to service agency to help you with your global marketing, which would be the next step in getting to know the leads you are seeing.

3.     Translate your web content

Most business is done in English. But, if you want customers to learn who you are, you should first make your website available in multiple languages, such as languages of those key markets.

4.     Be familiar with related regulations abroad

If you think you have enough leads to try and market globally, remember, you don’t need to “take over the world” in one day. Successful global marketing takes time and often, money too. It requires a stable network infrastructure and secure measurements to keep you protected. Hence you will need to get familiar with regulations abroad ahead of doing business there.

5.     Set your goal and evaluate the progress

Like the goals of marketing campaigns, goals you have for global marketing need to be treated the same way. You have to make sure your goals are smart and check frequently to see if your strategy is effective.

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