5 Internet Marketing Mistakes That 90 Percent of Marketers Make
New to online marketing? Don't make these mistakes.
A lot of marketers are consistently making some serious mistakes.
These mistakes cost money, traffic opportunity, and growth. Unfortunately, marketers make these mistakes because they fail to truly understand how to leverage their skills and improve their approach.
If you're like most marketers, you've committed one or more of these mistakes. Let's identify them and find out how to fix them.
1. Relying on one traffic source that "works."
That is also part of the risk.
Why? Because the moment that we find one that works, we tend to overuse it and exclude all others.
Dependence on one source of traffic has historically wrecked websites and businesses. This is due to the natural yet unpredictable changes inherent in some platforms.
2. Spending too much time on social media.
Many marketers know that they should be "doing social." The problem is, they think that "doing social" is the business equivalent of hanging out on Facebook, liking a few statuses, and posting a few updates.
Twitter, Facebook, Instagram, Pinterest and LinkedIn can suck up a lot of time for little return. The efforts of many businesses fall scattershot, wasted and unmeasurable. Your social media efforts should be intelligent and strategic, not haphazard.
Learn your audience.
Pick a few channels to focus on.
Test your approach.
Revise and repeat.
If you have a marketing budget at all, a significant portion of it should be spent on other methods aside from PPC. Keep in mind that other methods of marketing, such as content and social, do cost money--quite a bit of money, actually.
There is a correlation between effectiveness and the amount of budget allocated. The most effective B2B marketers allocate 42%, on average, whereas the least effective allocate 15%.
4. Not improving site speed.
Site speed is one of the easiest, quickest, and cheapest marketing moves on the planet.
A simple speed upgrade for your website can do the following:
Increase dwell time.
Increase quality of visitors.
Increase conversion rate.
Here's how to do it in two simple steps:
(1)Run a site speed test. Fast and quick. Use Google Page speed Insights or Pingdom to run a one-minute analysis.
(2)Send the report to your developer and ask him/her to address it. Most developers will be familiar with the issues and know how to correct them. In case you don't have developers, it is possible to contract with people on Fiverr, Upwork, or Growth Geeks who can implement the changes. If all else fails, download free plugins for your WordPress site to make the changes yourself.
After integrating these elements, watch your site speed increase. The process is simple and the benefits are huge.
5. Not calling customers to action.
The CTA (Call-to-Action) is marketing's "on" button. The CTA is the abracadabra moment that turns casual visitors into active customers.
I've heard objections like this before:
That's our blog. We're not trying to sell anything there.
Each of these objections misses the whole point of marketing. The point of marketing is to get customers to act. If your marketing is devoid of CTAs, and you aren't getting as many conversions as you'd like, then that's your explanation.
CTAs don't have to be over-the-top or distasteful. All you need to do is get people to act.
Here are some simple ways of doing this.
Add a blog sidebar inviting customers to download an e-book.
Offer a free webinar from your homepage.
Invite users to sign up for powerful tactics emailed to their inbox.
Ask users to sign up for a free trial.
Customers often have to be asked to take action, make a purchase, or start the next step. If your marketing doesn't have any calls-to-action, then don't expect them to take any action.
Frustrating as they are, these mistakes are easy to fix.
The first step is to realize that you're making a mistake. Then, you can take practical steps to remedy the problem.
Soon enough, you'll see a measurable increase in your marketing success.
What mistakes do you see as commonplace among marketers?
This article is reprinted by the editor Ella from BSL We-Media Project, and it is extracted from written by Neil Patel. Copyright of this material is owned by the original author and the content is for reference only. Please contact us to handle the Copyright issues if any. In case of reprinting, it is required to reserve this Copyright Statement and cite the URL of the material posted on BSL website. If you intend to submit a piece of writing for publication on BSL website, please send your works to [email protected].
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